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LeBron James is making history down the toy aisle.
The NBA superstar is getting his very own Ken doll as Mattel's first-ever "Kenbassador" for Barbie.
The doll is taller than regular Ken dolls and features James wearing a varsity jacket, Beats headphones and Nike Terminator High shoes.
James said it's an honor to release the doll as part of the new Kenbassadors series.
The doll will be sold for $75 at select Target stores and online at Walmart, Amazon, and Mattel Creations on April 14th.